Who is reading?
Buyer brief
The same brief, opened from where you actually sit. The framing changes; every fact, number and limit in it is identical in all four.
- Head of talentHow UnicornWorks reads a candidate against a roleYou run the process — several open roles, a slate on each, and a panel that will ask why these three.
- Team leadWhat this hire would add to the team you already haveYou are hiring into the team you already run—one req, and you will live with the answer every day.
- Agency or searchA shortlist that survives “why these three?”You place people for a living, and your shortlist has to survive a client who never met the candidates you left out.
- Founder or COOThe hire that changes the company, read against the workOne or two hires that change the company, and no recruiting apparatus to absorb a mistake.